Keilholz Woodworking
Brand Identity
Credit: Taylour Maggart Design
Patriotic. Strong. Steadfast. Those were the words described to me by the client when they were coming up with quick references on how they wanted their brand to feel. A unique mark was created using the first initials of the brand name with the addition of an Eagle flying, and you can't get more patriotic than that. Thick, block type was used giving both stability and strength to the overall visual of the logo. Color scheme reflected a sophisticated palette that had rich tones of both beige and brick red with the ever classic navy.
Joie de Events
Brand Identity
Credit: Taylour Maggart Design
Art Nouveau inspired, this brand mark embodies the elegance and grace of the client's company. Coming to me with already several successful events to their name, the client was looking for a brand upgrade. Their ask was to have it be legible, tasteful, and something easily identifiable among competitors. Working closely with the clients, we were able to decide on creating a custom typeface that allowed their brand to stand out as the stately business it is. A soft, muted color palette rounded out their look and feel, giving them softness and sophistication all in one.
Logo Process and Concepts
Brand Identity
Credit: Taylour Maggart Design
